In The Bag Management
This class highlights 8 key areas for establishing a retail business based on Carol's book, In The Bag- selling in the salon. Carol will show beauty professionals how to establish a successful retail department within the salon. Discover hot tips for blowing competition out of the water. Find out how to make every inch of your salon or spa pay for itself. Learn tips and techniques for creating an environment where clients want to shop and spend their money.

Retail Rescue
Beauty professionals can literally double retail sales with these unique demonstration techniques. Find out how to get you rretail product in the client's hand. Tap into educational selling. Discover power positioning of products. Plus 6 quick tips for selling home care products. See 6 hot tips for displaying products --get the department store display advantage.

Low Cost/No Cost Marketing Techniques
24 different areas to target your marketing efforts. Discover ways to build your business by investing time versus lots of money. Build your business without breaking the bank.

5 Fatal Errors Most Small Businesses Make
The old days of building a better mousetrap and they will come is long gone. Discover 5 easy-to-implement techniques for making your salon or spa stand out from the crowd. Check out this class before you spend any of your hard earned money on business operatins or marketing.

10 Fatal Sales Mistakes Most Spas Make
Most spa owners think that if they build a beautiful facility, clients will flock to their spa. Build it and they will come? Not anymore! Great services are a given, but spa owners today cannot keep the doors open just by offer good services. Avoid 4 common pitfalls that almost every spa makes. You can’t survive on services alone. Find out how to boost your bottom line. Find out how to create an environment where customers want to shop and spend their money. If you are opening a spa or expanding you can’t afford to miss this class! Ms. Phillips will reveal at least 10 ways to help increase sales, especially in the retail department.

Golden Opportunities
Learn how every face to face contact effects sales, customer service and retention rates.

Operation Success
Are you doing all that you can and should be doing to build your business?? Are you working in your business or are you working on your business? . Most spas today are barely breaking even. Running a spa can be an emotionally and financially rewarding experience. Learn Carol’s 5-Point plan to building a successful and very profitable spa.

Directional Marketing- What direction is your marketing plan going??
So, are you already open or are you opening a spa? This class is a must before you spend one hard earned dollar on advertising and marketing. Learn what works and what doesn’t work when investing time and tons money to drive shoppers into your spa. You will have to hit the bull’s eye right on with your marketing message to get consumers to take action on your services, products and promotions. Carol will share “in the trenches” tried and true marketing strategies for businesses small, big (and those who want to be bigger).